Distinction for KEBE: Aggeliki Valtadorou among the "Top 20 Strategic Voices – Marketing & Communications 2025"
A significant distinction comes to confirm KEBE’s dynamic course in the field of corporate communication. Aggeliki Valtadorou, our company’s Corporate Communication Manager, has been selected and featured in the “Top 20 Strategic Voices – Marketing & Communications 2025” list within the special edition of Inside the mind of the CEO magazine.
This specific edition highlights the executives who define the public image of organizations, manage their reputation, and develop stable relationships of trust with their audiences in a constantly changing environment.
Building Resilient Brands
In her interview, Ms. Valtadorou analyzes the philosophy governing KEBE’s communication strategy. With over 20 years of experience in the field, she emphasizes that a brand’s success today is judged by its consistency and its ability to remain relevant.
For KEBE, which boasts a 90-year history, the challenge lies in combining tradition with sustainability and investment in human capital. As she points out:
“The company invests in solutions with a positive impact for society and the environment, but also for its core—its people—with R&D acting in an advisory capacity and the voluntary publication of the ESG Report confirming our commitment to transparent and sustainable operation”.
The Importance of Authenticity in the Digital Age
Addressing the challenges of the new era, this distinction recognizes KEBE’s approach to Social Media, which are treated as tools for transparency and meaningful connection, rather than just promotion. According to Ms. Valtadorou, the “key” for the next five years will be a brand’s ability to remain authentic while simultaneously adapting to developments.
KEBE continues to build a culture of internal transparency and inclusivity, promoting its vision, mission, and values, proving that innovation and extroversion are structural elements of our DNA.
Read the interview here:OK TOP 20 StrategicVoices_Βαλταδώρου_NEW (1)