KEBE S.A. at the 1st Round Table “Insights in Digital & International Marketing Management” at the International Hellenic University

Elena Kilipiri, Marketing Manager of KEBE. S.A, participated as guest speaker in the 1st Round Table “Insights in Digital & International Marketing Management” at the International Hellenic University, presenting modern practices in Digital and International Marketing & Management through real case examples from hashtag#KEBE.

During the presentation, she analyzed:

🔹 Contemporary digital marketing strategies, including tools, techniques, and case studies applied by KEBE in both B2B and B2C environments.
🔹 Challenges and strategies in international marketing, with a focus on market entry processes, message adaptation across different cultural contexts, and a real international expansion project of the company.

We would like to thank ΟΜΜΤ-International Hellenic University for the invitation and for the opportunity to bridge academic knowledge with real-world business practice.